Predicting bank term deposit rates marketing analytics

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4Īfter years of near-zero deposit rates, many banks were compelled to offer higher rates as the recent fed funds rate hike cycle kicked in.

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In fact, recent Deloitte research shows that savings intentions have become stronger, suggesting consumers are focused on replenishing depleted savings.

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Even as fears around banks’ stability seems to have subsided and overall deposit outflows have declined, 3customer demand for higher deposit rates is expected to remain elevated, possibly for a long time.

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